The Trenches Community

The Trenches Community

Trenches is a community created by B2B marketers for B2B marketers who are in the trenches every day getting their hands dirty in growing B2B companies with high ACV and long sales cycles. We talk about ABM (account-based marketing), marketing-sourced pipeline, demand generation, lead nurturing, GTM strategy, buyer’s journey, and all other hot topics that are ignored in the sales communities. Community is FOREVER FREE.

🕵🏻‍♂️ 4 ways to measure brand awareness in B2B

🕵🏻‍♂️ 4 ways to measure brand awareness in B2B

Here are 4 actionable methods to see how well your brand is resonating with your target accounts.

The Trenches Community
The Trenches Community
🕵🏻‍♂️ 8 principles why B2B buyers buy

🕵🏻‍♂️ 8 principles why B2B buyers buy

Ever wondered what really makes B2B buyers pull the trigger?

The Trenches Community
The Trenches Community
🕵🏻♂️ The 6 pillars of an ICP

🕵🏻♂️ The 6 pillars of an ICP

Discover the 6 key pillars of an ICP that help you zero in on the accounts most likely to convert

The Trenches Community
The Trenches Community
🕵🏻‍♂️ 6 Proven ABM Playbooks

🕵🏻‍♂️ 6 Proven ABM Playbooks

Creating personalized buyer experiences is the key to successful ABM—these 6 content-led playbooks show you how to do it right.

The Trenches Community
The Trenches Community
🕵🏻‍♂️ 6 proven ways to reach conservative b2b buyers

🕵🏻‍♂️ 6 proven ways to reach conservative b2b buyers

Learn how to build strong relationships and generate leads in conservative B2B industries.

The Trenches Community
The Trenches Community
🕵🏻‍♂️ ABM team setup: 7 must-have functions

🕵🏻‍♂️ ABM team setup: 7 must-have functions

Whether you're starting with a small pilot or scaling up, here are the 7 functions your ABM team needs for maximum impact.

The Trenches Community
The Trenches Community
🕵🏻‍♂️ How to target the right accounts?

🕵🏻‍♂️ How to target the right accounts?

Ditch the "wish list" and discover a proven method to focus on high-value accounts.

The Trenches Community
The Trenches Community
🕵🏻‍♂️ 14 signs of marketing & sales misalignment

🕵🏻‍♂️ 14 signs of marketing & sales misalignment

How to identify the root causes of this misalignment and get your marketing and sales team working in harmony?

The Trenches Community
The Trenches Community
🕵🏻‍♂️ B2B content that works

🕵🏻‍♂️ B2B content that works

How to create B2B content that helps you grow your business ?

The Trenches Community
The Trenches Community
🕵🏻‍♂️ From 0 to a full ABM motion

🕵🏻‍♂️ From 0 to a full ABM motion

Unlocking ABM Success: A 10-Step Journey to Transform Your Approach

The Trenches Community
The Trenches Community