🕵🏻‍♂️ your 2023 highlights

Dear Trencher,

I trust your holiday season was filled with joy!

Let's be real – 2023 threw some serious curveballs at the B2B marketing industry and presented its fair share of challenges. Layoffs left and right, budget cuts, ROI scrutiny on every marketing move and content piece – it felt like doing marketing on hard mode, didn't it?

But hey, it's a fresh start now and we're all about turning things around. 🚀

So, as we bid farewell to the past year, the TRENCHES B2B MARKETING COMMUNITY team is rooting for your success in all aspects of life, both personally and professionally!

Now, let's kick off the year with a bang! Here are some of the hottest reads that resonated the most with you, our valued readers, in 2023.

The most popular newsletters (based on the open rate and the CTR)

• 7 things B2B marketers MUST know about B2B buyers

• 🕵🏻‍♂️ want to become a better marketer?

• 🕵🏻‍♂️ B2B Lead Gen Strategy

• 📊 4 types of metrics in B2B Marketing

The most popular guides (by total read time)

1. 7-Step Ideal Customer Profile Guide (W/Free Template and Checklist For B2B) - 14k reads

2. B2B demand generation: the ultimate guide to building demand gen engine - 7.7k reads

3. ABM strategy: the step-by-step guide for B2B companies - 7.2k reads

4. GTM strategy for B2B companies: the step-by-step guide for 2023 + 9-step framework - 7.1k reads

5. Step-by-Step Guide to Modern B2B Buyer Journey and How to Influence it With Full-Funnel Marketing - 6.4k reads

The most popular courses

• Full-Funnel ABM Playbook - 197 new students

• ABM on LinkedIn - 126 new students

• B2B marketing strategy - 100 new students

The most popular episodes of Full-Funnel Live

1. Building a demand gen program from scratch: planning, budgeting & execs buy-in with Sam Kuenhle

2. How To Run Marketing & Sales Alignment & Sync Meetings with Stapho Thienpont

3. How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont

4. How to measure ABM (account-based marketing) and demand gen across the full funnel

5. ABM marketing & sales playbooks: Fullfunnel.io & Terminus experience with Jim Gilkey

If you enjoy our podcast, you can download previous episodes with Chris Walker, Jon Miller, Rand Fishkin, Gaetano Di Nardi, April Dunford, and other great guests on your favorite platform.

• Apple Podcasts

• Spotify

• YouTube

The most popular LinkedIn posts (Andrei) 

1. Most B2B marketing plans fail because of one reason - lack of clarity - 272k reads

2. Here is how to build a great B2B marketing function aligned with different stages of the buyer journey (updated) - 213k reads

3. Here is what happens to marketing when it is led by a CRO who is coming from sales - 155k reads

4. The reality of B2B marketing in 2023 - 133k reads

5. 11 steps I'd take as CMO if I joined a B2B company selling high ACV (5-6 figures) products in the first 90 days - 110k reads

The most popular LinkedIn posts(Vlad) 

1. No, I don't want your "marketing manager's survival guide"

2. The new game of B2B marketing

3. The big picture of B2B marketing

4. How our industry has messed up content for everyone

5. 𝐂𝐄𝐎: Why are we not hitting our revenue quota?

Thanks for being a part of our community! 😍

Cheers to more informative content! 🔥

Adechina ODJO