🕵🏻‍♂️ want to become a better marketer?

Dear Trencher,

In B2B marketing, it's easy to get caught up in the hustle and bustle, always chasing new trends and strategies. 

But what if there was a way to approach marketing with a more thoughtful and insightful mindset? 

Here's a glimpse into 05 powerful mental models that will not only elevate your marketing prowess but also help you live a happier life (cool, right?).😉😅 

Ready? Let’s get right into it.

1. THE 80/20 PRINCIPLE

Ever wondered why some marketers seem to effortlessly achieve outstanding results while others drown in the overwhelming sea of endless tasks and strategies?

Would you be surprised if I told you that 80% of your marketing success is fueled by just 20% of your efforts?

Look, this isn't just a random statistic; it's a simple yet powerful strategy that helps you channel your limited time, attention, budget, and resources where they matter most.

Why is this principle important, you ask? Imagine having a treasure map where only a few paths lead to the grand chest of success. The 80/20 Principle tells you to focus on those precious few paths.

Don't get lost in the marketing jungle, hacking away at every vine and bush. Instead, embrace the art of strategic simplicity.

Now, let's break it down with some concrete examples.

• Less content, but better content – imagine crafting fewer blog posts, emails, or social media updates, yet each one resonates deeply with your audience and sparkles like a rare gem.

• Fewer tools, technologies, and hacks, but more strategy – think about simplifying your toolkit and focusing on the core strategies that truly drive results.

• Fewer channels, more engaged audience – picture stepping back from the frenzy of every platform and honing in on the channels where your audience is most receptive (LinkedIn, Slack communities, TikTok, etc.).

Finally, less leads but more revenue – shift your focus from quantity to quality, ensuring that each lead has a higher potential for conversion.

The 80/20 Principle is your ticket to not just doing more with less but doing the right things for a more significant impact, paving the way to a happier and more fulfilled marketing life.

2. HIGH-LEVERAGE ASSETS

𝙒𝙝𝙖𝙩 𝙞𝙩 𝙢𝙚𝙖𝙣𝙨: high-leverage assets keep producing value with minimal ongoing investment from your side.

𝙒𝙝𝙮 𝙞𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨: high-leverage assets and activities are the ultimate form of the 80/20 principle.

𝙀𝙭𝙖𝙢𝙥𝙡𝙚𝙨:

• Brand

• Engaged audience

• Evergreen, stand-out content

• Products with no marginal cost of replication

• Documented proven playbooks and processes

3. THE GROWTH MINDSET

Some believe they’re born with fixed talents and innate limitations while others strongly believe they can embrace the power of growth as their abilities can be honed and expanded through dedication and effort. 

That is the essence of a growth mindset – a belief that your potential is limitless, waiting to be cultivated and unleashed.

Imagine yourself standing at the foot of a mountain, ready to embark on a challenging marketing campaign. With a fixed mindset, you might hesitate, fearing that the climb is too steep, the path too treacherous. You might convince yourself that you're not good enough, that this mountain is simply beyond your reach.

But with a growth mindset, you approach the mountain with a sense of possibility. You believe that with hard work and determination, you can scale the peak, reaching heights you never thought possible. You view setbacks as learning opportunities, challenges that only serve to strengthen your resolve and deepen your understanding of the terrain.

A growth mindset is not just about personal development; it also has a lot to do with your professional growth as well. When you adopt a growth mindset in marketing, you're more likely to:

1. Master a new channel or approach quicker: instead of dismissing a new marketing strategy as too complex or too unfamiliar, you embrace the challenge with curiosity and determination. You view it as an opportunity to expand your skill set and gain proficiency in a new area.

2. Focus on high-leverage assets: you don't shy away from 80/20 activities or projects that might push you outside your comfort zone. You recognize that these challenges are where the true growth lies, and you're eager to take on the opportunity to learn and improve.

3. Get to the results quicker: your growth mindset fuels your resilience and determination. You don't give up easily in the face of setbacks or obstacles. Instead, you view these challenges as stepping stones on the path to success, and you use them to refine your approach and accelerate your learning curve.

So, if you want to become a better marketer, start by cultivating a growth mindset. Embrace challenges, view setbacks as learning opportunities, and never stop striving to improve your skills and knowledge.

4. CONSISTENCY AND COMPOUND INTEREST

In the B2B space, there's a powerful concept that often goes unnoticed – the power of consistency and compound results. It's the idea that when you consistently apply high-leverage strategies and assets, your marketing efforts yield exponential growth over time, far surpassing what you could achieve with sporadic or inconsistent efforts.

Think of it like investing in a compound interest account. A small initial deposit, when consistently added to over time, grows at a rapid pace, generating interest on interest.

The same principle applies to marketing. By consistently executing high-impact strategies, you build a foundation of trust, engagement, and brand awareness that attracts a loyal following and drives sustainable growth.

Here's how consistency and compound results play out in marketing:

Consistency in Social Media Engagement: Imagine you consistently post valuable content on LinkedIn or another social media platform. With each post, you attract new followers, establish thought leadership, and build relationships. Over time, this consistent engagement snowballs, leading to a larger audience, increased brand recognition, and ultimately, better business outcomes.

Commitment to Lifelong Learning: Marketing is an ever-evolving field, and staying ahead of the curve is crucial for success. By committing to consistent learning, whether through online courses, industry events, or reading relevant publications, you're constantly expanding your knowledge and refining your skills. This continuous learning compoundes over time, making you a more knowledgeable, effective marketer.

5. LONG-TERM THINKING

In marketing, trends emerge and disappear at lightning speed. So, it's easy to get caught up in the whirlwind of short-term tactics and quick fixes. However, true marketing mastery lies in embracing long-term thinking. 

Long-term thinking is the ability to see beyond the immediate results and consider the long-term implications of your decisions and priorities. It's about investing in strategies that may not yield instant gratification but have the potential to generate exponential returns over time.

Just like a snowball rolling down a hill gathers more snow, your marketing efforts, when built upon a solid foundation of long-term thinking, gather momentum and reach their full potential.

For instance, creating valuable, informative content that attracts and engages your audience requires a long-term commitment. Why? It's about consistently publishing high-quality content that provides value and builds trust, even when it doesn't generate immediate leads or sales.

Mind you, long-term thinking is not about sacrificing short-term results; it's about understanding that the path to sustainable, enduring success lies in laying a strong foundation for the future.

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QUESTIONS FROM FELLOW TRENCHERS

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• Hello everyone, need your help! I'm looking for a tool to track LinkedIn followers and LinkedIn likes in Hubspot, on a contact level. I've asked both Hubspot and LinkedIn, and they've advised that it's not available in their integration (only nrs, not on contact level). Are you aware of any tools that could help with this?

• Hey Trenchers, I am evaluating solutions for a comprehensive management of email signatures and marketing campaigns for Google Workspace and Microsoft email clients such as Opensense, Exclaimer, etc. Any advice or suggestions on such solutions?

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See you in Trenches 😉

Adechina ODJO